Marketing KPIs
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Advertising Expense per Vehicle Delivered
Advertising Expense / Total Vehicles Delivered
Target: $250
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Enquiries per Marketing Budget
Number of Enquiries / Marketing Budget
Target: 1 Enquiry for every $55 Marketing Spend (Varies by Dealer)
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Internet Lead Response Time
Time it takes to respond to an internet lead
Target: Less than 10 minutes
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Keyword Page Rank
Website page rank for main customer keyword search
Target: 1
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Lead to Show Ratio
Number of Leads that came to the Dealership / Number of Leads
Target: 90%
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Time Spent on Website
Amount of Time a User Spends on your Website
Target: Dealership Target (Trending upwards each month)
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Website Visits
Amount of Visits to Dealership Website
Target: Dealership Target (Trending upwards each month)
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Conversion Rate
Website Visitors / Website Enquries
Target: Dealership Target (Trending upwards each month)
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Website Bounce Rate
Amount of website visitors that leave after viewing landing page
Target: Less than 30%
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Google / Facebook Reviews
Number of Positive Google / Facebook Reviews
Target: Dealership Target (Trending upwards each month)
