Marketing KPIs

  • Advertising Expense per Vehicle Delivered

    Advertising Expense / Total Vehicles Delivered
    Target: $250
  • Enquiries per Marketing Budget

    Number of Enquiries / Marketing Budget
    Target: 1 Enquiry for every $55 Marketing Spend (Varies by Dealer)
  • Internet Lead Response Time

    Time it takes to respond to an internet lead
    Target: Less than 10 minutes
  • Keyword Page Rank

    Website page rank for main customer keyword search
    Target: 1
  • Lead to Show Ratio

    Number of Leads that came to the Dealership / Number of Leads
    Target: 90%
  • Time Spent on Website

    Amount of Time a User Spends on your Website
    Target: Dealership Target (Trending upwards each month)
  • Website Visits

    Amount of Visits to Dealership Website
    Target: Dealership Target (Trending upwards each month)
  • Conversion Rate

    Website Visitors / Website Enquries
    Target: Dealership Target (Trending upwards each month)
  • Website Bounce Rate

    Amount of website visitors that leave after viewing landing page
    Target: Less than 30%
  • Google / Facebook Reviews

    Number of Positive Google / Facebook Reviews
    Target: Dealership Target (Trending upwards each month)

dealership marketing

Dealership Coaching

Bridge the Gap between Planning and Performance

contact@dealerguide.com.au  Ph: 0432 847 806

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